Virgin, Nestle, Disney, Mercedes Benz, National Geographic and many major brands are embracing the next stage in advertising evolution, as Augmented Reality bridges the gap between print advertising and digital media.
Augmented Reality, or AR for short, is a technology that places virtual objects in the real world. Video and images are added to a live scene and interact with their surroundings when viewed through a mobile phone or tablet. For example a 3D dinosaur shown rampaging on a business card, or a video documentary pop-up on a magazine article.
Telco giant Virgin teamed up with AR company Blippar to create an interactive magazine. Animated 3D images pop out from pages when viewed through an iPad or Blippar-equipped device.
Disney brought their beloved characters to life with this AR exhibition.
Augmented Reality introduces a new era of interactive print and opens up a world of opportunity to advertising.